I'm last week accepted the invitation, as a jury member at 10th Cristal Festival in Crans Montana (Switzerland) to be active.
Festival The Cristal is called a European festival and is the successor to the Méribel Festival (in case someone asks where to put this competition).
that in addition to works from Europe, works from the Middle were East and Canada (the French speaking part) approved and rated, coincided not with my geographical knowledge of Europe, but corresponded well - after extensive discussion with the organizers - the rules.
Why have I embarked on this adventure jury is a question that concerns me today. Presumably it was the beguiling French accent in English of the festival representative. She had visited me in the middle of the Agency in order to move me to participate.
Cristal is a competition to assess which not only creative but also customers.
Somehow I must have thought that it might be interesting This mixture of jury deliberation at the international level with a ski weekend to join the year.
latter was pretty good.
The former was characterized very French.
came
The majority of the judges from France. What in the number of submissions and, ultimately, the jury's overall result was reflected.
contained the list of participants of the festival also human high-caliber (eg, Jacques Séguéla, Star and veteran of the French advertising and no less than the "S" by Euro RSCG, Mark Tuts Sell, CCO of Leo Burnett Worldwide and festival president and Olivier Altmann, CCO, Publicis ). What
after creative largest crowd in the French-speaking territory just after Cannes sounds (and certainly in the press coverage in France also looks like) is the bottom line is a fairly deserted ski village in the preseason with 200 jurors.
a manageable group of people that met every evening to the awards in certain categories. A mostly French-moderated presentation contribution to high school completion level at which to reach a majority against the French side their European colleagues Cristal.
bizarre.
I was a member of the Integrated and Branded Content jury and we first had a little talk about what branded content actually is (I'll spare you it should anyone be interested, please send mail).
At the end of five long days I have been left with a painfully acquired knowledge:
A festival is only truly European, let alone international where juries are not dominated by one nation, but are occupied balanced (read: any country one juror).
That the festival president Mark Tutssel should be gone ahead, would not surprise me.
me for any rate, next year, "cristal clear" set: see title of the article.
a Viral Campaign to Europcar car Libre "offer. Agency: Ogilvy, Paris. This campaign has received in the category "Marketing" a "Cristal".
The idea is not entirely new: with a hidden camera filmed find several car owners who come back to her car and only a scrap dice. The story: a body disposed of cars because it now with Europcar is an offer that allows you only then have a car, when you need it.
What looks like a real action looks generated, is recreated by actors (which brand it would also dare people so exposed to a situation?). The risk of collapse because people would be too great.
me is all the fuss with all the comedy (even with the direct connection to the radio station) too much constructed. Nevertheless, nearly 2 million clicks on YouTube.
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