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The Manager Magazin crane King.

It has appeared again. The ranking of all German rankings. The ranking, squinting at which many agency heads cramped. push for the creative people, but even more so, the consultants at the agency managers not only own two eyes, but also that of their controller.

It is the ranking of the Manager magazine ( recent Issue 12/10 from page 56).

In contrast to all the other creative rankings of the usual communication publications created this ranking from a magazine that reaches not only the decision-old dog, but also to Hans. The most important Hans. For most of the agencies never tangible Hans.

Just simply deeeeeen Hans. Or the

Joseph. Or Walter. Or Martin. Or deeeeen Or. to take

This ranking as an agency head under fire is already a small risk. Finally, the Manager magazine is not just any entrepreneur mag, but the preferred monthly bulletin of directors and owners. So

of people that the decision for or against an agency - meet - or at least for or against the distribution of the communication budget.

The type guys or gals who like to be on the golf course or ski slopes of the managerial colleagues responded to his advertisements (or will be). And on the question of who was doing his advertising agency does not want to call it a name that does not sow.

Because it can help an agency of course in the appreciation, if you're in the Manager tabloids a number. The best one number in the top ten. To question

how this table is about and whether it so makes sense, is now not really Task of these boards, but then again they have better things to do than to put up with so intense advertising apart.

short time flying over the annual rankings, look at the names and feel confirmed in the ideal case.

precisely why one has such a MM - after all, a sister of the Journal untouchable level. If the search artists do not know, then who?

The Undisturbed by this ranking issue as slow reader may feel the urgency of the publication. And of course you sit down as head of an agency, whose shop yet not once has appeared in the rankings (so someone like me), rumzukritteln inevitably accused of, only, because you are not creative enough to reappear in this creative index.

But the industry professionals know that this creative index has little to do with creativity.

He, however, has a lot to do with money (entry fees for all the award shows and the cost of all the fakes that are produced especially for competitions), with merciless (namely his men to "motivate", in addition to the everyday work permanently Gold ideas and to produce overtime) and with pure vanity (we do there).

confess I too am partial because the accomplice guilty. The agency's marketing effect of awards is also with us again and again an issue.

Here unravel in detail the number of points in the ranking was made with extra just for the ranking produced creative goods and how much real commission was, is, of course, out of date. This discussion, we have actually long since left behind.

However, it should surprise that just as a publication Manager Magazin uncritically for years before that - spans Award trucks - dominated by fakes. But one would have expected from such a magazine-caliber rather that it stands out in this purely creative bubble.

alone, the evaluation criterion, which leads to the index, lacks the industry logic. Can you still understand

, that the international creative competition number 1 (Cannes) will be evaluated with 9 points, we hardly understand why the most highly regarded internationally also "hard" competitions such as D + AD (4) and One Show (2) rank so far behind. And why is

same time the German ADC (8) scored with his less rigorous practices during the medal ceremony as high.

For God's sake, nothing against the value of the ADC. 8 points is OK, But D + AD and One Show had at least deserves to be on the same valuation level.

D + AD? One Show? ADC? Huh? What? Please?

Exactly!

The important Hanse, Joseph, Walter and Martin are the uncomprehending Head shake. What is this nonsense. I do not know. I do not know Will. Why do I have such a magazine?

unreflective With this ranking encourages the supposedly objective opinion media distortion of competition, but all we tolerate. Maybe it's just too creative Economic Winter's Tale, as that would destroy it.

I say, then the story time all participants indulgence. Will soon be Christmas.

The truth in this MM article is for even the very end. Formulated it, our social-media steam talker Amir Kassaei:

"The only thing that proves the gains of creative awards, is that you get good at winning of creative awards is ".

shouted good. Very good roared.

to fit around the bubble as a grand finale that the link above manager-magazin.de/kreativindex a "document not found" appears (at least today, the day when I clicked the link).

Denise Milani Or Similar

love

love sun,
. . as with the hand in the warm sand
love is hope, always forward

never go back
see in the grass
squinting into the sun
love is tender like a gentle wind
of the blade of grass can quiver
love is a
ant to look
love is longing to burn with happiness

Love is when two sets of eyes to see and understand each other
silently
love is trust,
awarded with a view
love is confidence
is on the horizon, the bright light
love
in a foreign country
the outstretched hand
Love is blind
and love is dumb
love is impotence
and sacrifice
love reflects hatred
but love keeps you young
Love gives power
gives courage and confidence to the love

can build you always.


© Fritz Fröhlich

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I love you!


the linguist from another universe would make it suspicious for sure: Something as important as love is to express this earth in a few words convincing: I love
up! Three words only, yet unmistakably, as it seems. Had they otherwise can last so long? Subject, predicate, object and everything is expressed. Only one species that does not have much time
uses such a short phrase. A detour into politics demonstrates quickly that there is a special feature. In politics it is about important matters of public interest. In addition, political problems in their structure is much easier than love. And yet, how many words a politician needs to convince his fellow citizens of simple facts? In the more complex issue Love had three words suffice: I love you! speak slowly and expressively, it takes a maximum of three words: 2.4 seconds. extended length, you can easily look ridiculous. speaking quickly and hastily, one needs only 0.45 seconds. Is this perhaps
the success of this short phrase? 0.45 seconds - enough time to call out a hastily hurrying beloved: "I love you!"
I will not conceal, however, that one can extend this proposition. The question is whether he wins this expressiveness. I once browsed a little in the literature and found in Ronald Searle in his novel "Knights the Spirit "is a particularly romantic
form of extension. It says: "I love you heavenly consecration greeting pure souls bells chord in the harp of the purest devotion and worship." Gosh, it must come to first, but now no one would probably break more of the stool. A nice proof that is harmful to a lot of good! Since you can already understand more
when many a the simple statement "I love you" is not enough, so he still adds a word: "I love you very much!", Even if the word "very" is completely unnecessary. But there are also lovers, the great difficulty have to express their love in general. They, too, it's not enough, "I love you" to say, because this set is they are not expressive enough. They document the then with the statement: "I love you unspeakable!"
which is of course a contradiction in terms. They love can not pronounce it and do it anyway.
Others are aware of the credibility of her love so sure that they think, "Oh, I love you more than you need me!" Maybe they think it is somehow athletic, the other to outdo the intensity. At Jean Paul in the "Titan"
I read a woman's testimony (the Princess): "I love you, but different and ever!" Such a statement can only make a woman! Women love to wrap themselves in a mystical sense of fog. It remains unclear how she loves, only very different, and it has a strange
concept of eternity and adopt it, this is not as accurate. Another variant: "I love you with pain," This is probably a question that love is not returned, and the lover indulges in self-pity. He or she who consider themselves to be valuable to be loved, rejected, not good enough, not found suitable. That hurts! Tragedy are also cases where he or she desired phrase "I love you!" listen to get, but still not satisfied, because they want to know exactly what is loved by them and why. Is it the body, it is the eyes, it is the view that it is the voice, it is the soul? And I will help anyone who gets involved
such a detailed analysis, because no one can foresee, hear what the partners really love argument and accepted at the end! A woman
example, it is not particularly useful to focus only on their beauty, for she knows that this is not eternal. Your soul could be a good choice, especially because no one can say exactly what that is. If you want to comment on the credibility of the
love something what works reliably, then the sentence "I love you like my life!" quite convincing. Everyone knows deep inside, how selfish you love yourself, and the other can make vivid a picture of the intensity of the love of his partner. Finally, I read
by Johann Karl Wezel in his novel "Hermann und Ulrike" the sentence: "I love you, I am afraid of myself!" This is me in any case much of the good. Before this kind of love I'd be scared too, and how so beautiful
says, quickly scrape the curve! Let us return to our brief, "I love you!" A
grammatical analysis of the sentence gives us no explanation as to why this is so effective. The record position us to understand that AB loves. So far, so good, but what is love? I look up in the dictionary. Remain seated, I'll do it for you! Even a cursory glance at the dictionary reveals me that before I have been thinking a lot of smart people on this issue, and successfully. Which is even noticed that there are, the love of a person other sex, many other interpretations of the word. Well, I want to get involved here, I'll stay with the love of the opposite sex. I too would not cite the encyclopedia directly, but from the recap
memory. Why am I doing this?
The information of the lexicon are too large, I have to filter out the essentials. I use to my memory. However, this is so bad that we will retain with certainty only the inessential
. Well: Love is a strong affection, a sex-linked, strong sense of attraction one. It says real "sex-linked", but not what sex is bound to which sex. It does therefore not matter. So again: Love is a strong affection, a sex-linked,
strong sense of attraction to one. On this definition, it is striking that a lot of feeling in play: affection, Hingezogensein all fuzzy words, the strength of the effect of the sentence "I love you!" do not understand. If the special effect
are that he will say so rare?
particularly intelligent men and women or those who want to be held for refusing to utter that sentence. (Perhaps you've been through that already.) Scrub, in the traditional way, "I love you" to say. Instead
they endeavor in flowery, poetic, witty way to make compliments, and must determine that their beloved but well maintained, but not convinced have. If they had said
"I love you", they believe it, really!
return to the starting point of our discussion, the words "I love you" I mean, now is all very vividly before us: One in two people a mad "buck" to another person.
a way to explain the order, she says: "I love you" "Stop," I hear someone protest, someone who thinks that today so do not talk to each other. Is that really so? Let us listen to
even a life recording: "Well, doll, you're just sugar, you are a super power! When I see you, goes out with me the light. If you're sitting next to me, I just can not foot off the gas. Just like you out, I'm worn down to none,
honest! "He looks at her, you could really believe what he says. But he has convinced them?
Listen to yourself: ". Listen, kid, it interests me a damn if I'm sugar if I'm a stunner, what happened to your damn lights or why did not the foot of the gas war" And then you come tears in her eyes, she is quiet and
says: "I just want to know one thing: Do you love me? If so, tell, will you! "He must now show their colors, and what says this roughneck?
It says: "I love you" "I love you" - a magic formula, an oath, a commitment, a vow? I do not know, but whatever it is, it is effective and convincing, even today!

Chinese Rifle Scope Blog

Beer on the art of simplicity.

The strategy is clear. The target group is clear. The message is clear. The style is clear.

so simple can be a strong spot. And yet so enchantingly attractive.

In the era of total creative technologisation this work seems almost old-fashioned genius.


possible good, that in the nachgeholfen Slow Motions on the computer was. But then with imperceptible subtlety.

I like.

Cheers.



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Kamehasutra Doujin French

old About to

For those who are determined to grow old or the statistics belie do some indication of what they may be adjusted if necessary. It's always good to know what that means to you. I said it may be not. There are a lucky few among the stars who get away without prejudice to the end and get a smile in the coffin.
once I try to compile, what is the most unpleasant on aging.
course it is always the increasingly diminishing performance, or even the disabled are few who are lucky enough to operate well into old age to their physical and mental abilities can be.
Take it easy, if you no longer can the 10km run in one piece. There are so many little things which is annoying as hearing loss, which leads with time to that without having an increased awareness, more and more isolated. It avoids companies where all talk over each other, one does not understand what the partners and uses various tricks at the beginning or by simply nods and acts as if you understand everything. Man avoids possible a concrete answer when a question was asked jerks his shoulders, but eventually has to give you a commitment and it is sometimes uncomfortable. It is a wrong answer, if not a nonsensical answer and when you've done this several times, you always feel the need to go to do not to such problems or situations.
Surely you could call in already come very far, if one with an intelligent
"aha" response and simply leave it to stand in the air. But as I said, you meet are not always on target.
Now say you will, of course, and very often hear the advice as of young people, because there are these wonderful hearing aids, of course, there you have it and they admit in many cases are a great help, in many cases, but by far not in all. They are still not perfect what concerns for example the phone and hear the latest, remember when we set ourselves such a hearing, we wonder how well the system of our ears and our understanding has worked.
with healthy ears, we are quite able to understand in a large gathering of people, if we turn directly to our partner what he says, because our Höhrsystem develops a strong directionality and in cooperation with our brain, the disturbing noise can be filtered out. But that does not make the hearing aids, it is very loud, so they fail the loud noises of the environment to filter off (the clatter of dishes). What's more, that in my view, but the principle is somewhat questionable. First we are told, we get a hearing impairment because we listen to loud, then they recommend us the hearing aids and slams us in the inner tube, the noise of the outside world and we spoke with increased noise on the eardrum.
Plotting such a device all day, or two or three days, and then takes it out, you get the feeling that one is deaf.
conclusion, these devices may be in the first transitional period when decline in hearing sensitivity in my opinion, a help, but are enjoying after with care. I did without this hearing at the end and could even find that having the brain in terms of the acoustic detection of language ability at reduced frequency response, to develop a higher recognition accuracy.

The next stage is the great interest of the severely hearing, one calls to lead a quiet room. But this need is often one-sided, because the person is usually better on it and loves the company and is actually not the man to talk. Those who are willing to talk, chatterboxes very often, sometimes go to a very nice on my nerves. So you avoid these types and have even more isolated.
As I just mentioned the tendency to isolation, I would be remiss at this point that one in time as a hobby growing steadily, that is well suited to be so old. There are too many hobbies, as a principle that one can give a recommendation, what hobby you should be concentrating on. But it is uncontested that hobbies that you can operate completely independently, which are most appropriate.
Then comes the problem that usually runs parallel to the poor hearing, one no longer sees as good as before, the reading is difficult, but that can be often very good clean with a pair of glasses. Finally, if this is a cataract, you may leave to use a new lens, which offers significant successes.
Now we come to the very unpleasant problem of declining memory. Because the retention decreases, then can then also the ambition to keep the experienced or newly learned. It filters out rigorously. With everything you hear and learn, is filtered to almost unconsciously, according to the system, it is important to me or not that information is always more strictly. All that is irrelevant is omitted. Then one begins, perhaps to the Write down one or the other collects it somewhere on scraps of paper, of which one has after so many that she is too lazy to scroll through all of a certain lost look for information. There are some taxonomists the topic better control and the thing under control, but just for those who previously had to actually write anything and everything could keep the matter is very serious. They unconsciously believe still that they retain important information. If it matters, they note that this information in their memory but evaporated. All you have to keep them, I know exactly what I wanted to remember this, but then that is all. Particularly uncomfortable is that the youthful environment, in its arrogance, often little understanding of the weaknesses that age brings with it and that kind of forgetfulness, to write an emerging stupidity. Little silly, playful taunts will not make things any easier. Just as it is unpleasant but often also to face the older person with a given, understanding fussiness, which assumes a high level of immaturity and senility.
Most believed the older person does not notice, he is often become too tolerant, than that he make a statement. Only the more aggressive types respond to such treatment with uncontrolled Pugnacity.
A sad reason for the isolation of older people is the fact that those who survive the statistical age, experience, the people die in their environment, their friends and relatives with whom they grew up with almost the same age, in front of them. A lot of good friends go, which reinforces the isolation, especially if he or she have lost even more prematurely the partner.
Many of the suffering of my age can still call but ultimately harmless, given that we can attack at the age far more dangerous diseases, diseases threaten our existence. Not to be underestimated is the men often infested slope to depression. You feel useless, and see no prospects for their age.
in straight age, it is particularly important to submit to a regular medical check. We too must learn to pay attention to the signals our body and small
"ailments" pay attention, they can be the sign of a disaster.
How to cope with all these shortcomings, finally, is a question of personality. The A to react with constant complaints and whining, do the younger and certainly did not hear the others are with what is with the consent of the situation and try to make the most of it. And that is quite possible. It is particularly important that care in such a situation, few contacts and connections that exist to the outside world, are. If one puts his hands in his lap, waiting for the others to come on, you've already lost.
If now follows from the written, age is nothing but a pain, then you are mistaken. It is quite possible to experience the aging positively, if we accept things as they are.
If we take the car in an unknown environment, it helps us a map, a plan that shows us the right path. On the way we are prepared and know in advance what to expect. And so this small contribution to Understanding as to a map on the way aging.

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better than any award.

It is for many creative people the greatest feeling to win a Cannes Lion. For me personally, but there is a more desirable form of the nobility of a creative power:

If other companies pick up on my work (be it as a satire, or to "respond" to it).

In this case, has the largest British tabloid newspaper The Sun ", the Old Spice campaign " Smell like a man, it "serves to promote their Page 3 models.

The click numbers speak for themselves.

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What? The Agency

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Somewhere in between

The garden is the big clean up and finished the last of geraniums are now in the cool cellar. But of course I do not say goodbye, small bouquet with the flowers scattered throughout the house. As much as I fall and winter may also and looking forward, hand work on the warm afternoons in the little room, with plenty of time to read and who flowerless time I will miss her very much. If everything outside is white instead of colorful, if the birds are singing no more and no more buzzing bees.

Most work in the garden for preparing it for winter is done, all flower pots are in the cool cellar now. But although I am looking forward the winter days were I will stay in my warm and cozy home most of the time, when I will have many many afternoons with nothing more to do than knit or crochet to or to read, I am still missing the colors and noises of the garden, the flowers, the butterflies, singing birds and buzzing bees, and so the last bunches of bright pink geraniums Which fill my home now are my joy every time I look at them.


The marigolds are still blooming busy, far too rich to have time to mature before winter and so the seed crop falls this year from small and that makes me a little sad because marigolds I'd most like on every corner and All around them.

marigold Most are still in full bloom, brightly and brave the chilly nights they withstand, so I fear I will not have many seeds this year. Which makes me a bit sad because I love them so much, I would love to have them in any corner of my garden and inbetween them, too.

And because it was so beautiful I can not let the ripples. I've tried other patterns, they got rejected, got the knitting out and brought the back aside, it must be small at first ripples continue to be, a small pillow this time from the remains of the ceiling. With the colors of summer and a little sadness in the heart of the farewell and joy at the same time on the 'stade' Time.

And I can not stop with ripples, I have tried other patterns to crochet, I have tried to knit, but oh no, ripples are so much fun, so easy and so comfortable to do, so it has to be a little cushion this time. With the colors of summer and a sweet melancholy at heart that somehow it is so very nearly gone, so but the pleasant anticipation for the 'silent' season we are facing now.

Modern Ceramics Artists

future is glorious gray.

The battle for the communication sovereignty is in full swing. The agencies with classical origin upgrade to digital, the agencies to prepare classic with digital backgrounds.

upgrade in this case means less to set up a new unit or a different type each agency To buy, but set the people from the various disciplines and to get them to be together creatively.

The digital agencies can of course more interactive with their technical and know-how to score points with customers, the more traditional agencies with their markenstratgischen holistic thinking and know-how.

The new Unphrase in this discussion is called "silo mentality".

While it is for agencies increasingly banished from everyday life, it is, many customers still available (for customers with less online source, such as e-commerce portals, with more customers with off-line source, such as industrial producers of goods) .

It is always interesting to watch as the bosses try digital shops, heighten the mood (of course, I have to say yes, as head of a traditional shop):



The Chairman of Razorfish , Clark Kokich has on his own Customer Summit (Summit clients) and expressed in his blog to the new agency's situation and all the rules of today's agency landscape in question.

Let's put it figuratively, he sees it: black.

Other traditional advertising prophesy again just a boost, because together a brand with the best social media campaigns, virals, with crowd sourcing or all digital opportunities can only with difficulty to build awareness.

Let's say, who see it: white.

So I would like to express sober, that the practice will, as always: great gray.

Because both have one and the other the right approach, but no final solution.

I personally believe that the creative brand Freak the creative techie is a touch ahead. In any case, they are without each other but soon no longer be able to act.

does concern me however is good to, the agency told me about a colleague.

The new managing director of an originally "traditional" agency, known from a digital Agency poached, recently advised its customers as the main medium of a "TV campaign. And receives as answer: Well, if you say as the digital, it must vote yes. If advice

credibility is now digital, We need to attract us warm.

Either way, a statement of the razor fish Chfes I can only emphasize:

Agency leaders must prepare their employees for change. We all have to do things that we have not yet done so.

Whether brand freak. Or techie.

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Today everything is completely different

morning is usually not grade my best time of day. A little bit tired still, a bit flabby, a bit dull, and above all not at all talkative.

Mornings are not my best time of the day, still a bit of tired, a bit of flabby and dull and above all not very chatty.

That changes with the Gesprächigsein However, when I leave for morning walk. Although it's even instead of always slowly up the mountain with elastic steps, but that I do not talk and talk, with Anni but to myself I can forge dreams and splendid plans, Anni sniffing eagerly at the ground next to me and I head in the clouds. What I have not anything before. A small cafe open, I can with my sister, I can create a new rose bed or a really large vegetable garden, I can think neglected Dawanda-Shop wieder füllen und in 2 Wochen ist in unserer Hundeschule ein Vorweihnachtsbazar, nur handgemachte Dinge sind erlaubt und ich könnt dann daheim doch schnell noch ein paar neue Kerzen gießen.

One thing is changing dramatically as soon as I and Anni are on our daily morning walks. The thing with the chattiness. My steps are still slowly, but my mind is talking and talking and talking. About all the wonderful things I could do as soon as we are home again. Making definite plans for opening a little Cafe with my sister, dig a new bed for roses or even better make a big vegetable and berry garden, sew and crochet lovely items for my much neglected Dawanda-shop or make baskets full of candles for a bazar which is held dogs in our school in a fortnight where only handmade items are allowed to offer.

The higher we climb the more daring are my plans and ideas, the more certain I am that I will tackle it immediately and instantly. But then, back home, I may able to get a nice cup of coffee, then I see a pile of clothes to iron, Anni'd play a round mouse, the next Ladund apples should be zusammengeklaubt ........... . in short, all my beautiful plans are forgotten very quickly and moved far far back, for the period in which I've done other times nothing grad.

And the higher we climb our hills, the higher are my plans and ideas and the more I am sure that today, exactly today, I will manage to bring them to life. But then, home again, I am aching for a nice cup of coffe, a big pile of laundry is demanding to be ironed, Anni wants us to play, the next apples are lying on the grass and should better be picked soon,..........well, you see, all my pretty plans are forgotten, buried in the deepest corner of my mind to be realized when there is nothing else to do.

Aber heut soll es anders sein, heut hab ich schon den Kessel mit dem Wachs aufgesetzt, ich hab all meine hübschen Borten aus dem Regal geholt, den passenden Stoff statt der Hemden gebügelt and today, yes today, I will sew and crochet flowers for my Dawandashop and for Bazar, and the cafe we get out too.

But today is different, I already heated the kettle with our bees wax, I choose some pretty ribbons, instead of shirts I ironed the matching fabrics, because today, yes really today, I want to sew bags, crochet tiny flowers and make lovely smelling candles for my Dawandashop dogs and the school bazar, and the plan with our Cafe I am surely get done so one day.