Getting Waxed While The Yeast Infection

The Lotus Eater Award in transmission.

Creative Director A friend told me over lunch the other day that he has taken a new budget by another CD in the agency.

he was of said customer greeted with the words: "Come only over when it's about medals or can we with you sometimes talk about our day's work?".

This event characterizes the dilemma in which the agency handlebars are today.

It is a lyre, which is abgenudelt especially in this very blog, but for the uninitiated is the understanding of love in brief, that awards are for many agencies is a central image instrument.

First, to the press, which constantly focuses Rankings and Awards to be as creative agency in the conversation (I will not complain, we ourselves have benefited this year especially it).

At other but also to get better employees. Good creative (but also quite good consultants) prefer to go to an agency that is for "horny creation known.

Now we all know that this "horny work" consists of 70% of artificial creation.

work created especially for competitions. In any combination whatsoever (briefings on real or self-initiated briefings and customer contacts).

I like to call the latter "gay-sauna-creation" (because it was a golden time for all Medicare an indication of a gay sauna).

Clearly, awards are a high-revving engine for a Agency such as ours, because they motivate employees. Especially in the creation. Thus, these employees bring

much energy on ideas for their gold. A lot of energy means a lot of time. As a result, the Awards of particularly infatuated creative baking their daily operations too pragmatic. In the worst case (see above) they were not interested in it.

more infatuation with an agency prevails, the greater the risk of piston seizure.

That with which an agency makes its money (and, incidentally, the golden boys), carelessly is being processed. Particularly fatal, because I am convinced that many briefings with more commitment and perseverance also would allow for better ideas.

But perseverance is called time. And of course, professional gold hunters prefer to spend their precious minutes with creative projects that show you more and easier opportunities Award.

As an agency head can only make certain that the balance is in the teams. And the finding that of the creation engine is suffering from overheating, do not be left to the customer.

The art of an agency still produce briefings on real ideas that make the customer the desired effect. And if it is ideal to win these ideas nor prices.

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favorite actors windows

From time to time, we are always times in Munich, go a little big city air tank, run a little hype and a lot of people, a little in the English Garden, discover old quarters again, have a coffee and Indian food and since the dog with us entry to museums, cinemas and theaters is now precluded from content ourselves with extensive window-shopping.

Every now and then we love to go to Munich Which is not very far away from our home, to nose some city air, to be surrounded by a lot of people and hustle and bustle, for a walk in the English Garden, for walking our old paths, for a nice cup of coffee in the afternoon and a hot and delicious curry for dinner. All the things we don´t have here in our little town, sometimes it´s really splendid to leave our quiet country home for a few hours. And because with a dog always on our side it is forbidden for us to visit museums, cinemas or theatres, but we don´t mind and enjoy some window shopping instead.


Zwei Schaufenster müssen wir uns immer unbedingt ansehen, sie sind praktisch der Höhepunkt eines Münchenbesuchs für mich. Sie gehören to Nia Dressing Room in Schwabing, I have never been there before and I did not like, always surprising and always inspiring. What inspires me most is not fashion, but the wonderful wonderful old things which can not even sell, but are really just decoration, but this mix of old and new me excited again. Do you know that feeling when you see something and it all starts to tingle in you to because it is so beautiful?

And there is one shop where we always, always have to have a look at the windows, it's the Nia Dressing Room windows and it's never disappoint me. Every visit Again I am completely charmed by them. Frankly said I am not so much interested in the fashion shown there, it's the lovely old thing which combined with it, Which items are not for sale, just for admiring. I so much love this mixture of old and new, and they always manage to cling together so well. Do you know this feeling, when you see something and immediately feel very warm and cozy inside, when you know this is exactly what suits your own taste?

ask you to look at that curtain fabric alone, I know the pattern but with red and green, but blue I've never seen it and like it even better.

Take a look at those vintage curtain fabric, is not it marvelous? I know this pattern with red and green, but I have never seen it before with such a pretty blue sky and I love this color mix even better.

yes I like all these old things terribly much, but I think it's often difficult to find the right balance so as not everything is easy just to look 'old' can be. In combination with new things, whether clothes or jewelry or other articles, gets everything for me but a new face, it is a happy mix and colorful as the lives of all just what a really well liked, no matter from what time.

I have a real soft spot for old things, but I also often find it a bit difficulty to find the best balance for them without making everything look simply 'old'. But combining them with new items, no matter WEATHER it's fashion or jewelery or anything else, then everything gets a new look, a cheerful mix and colorful as life should be, taking only what you really love no matter which decade it is from .

Actually, yes I need to write anything, because either you like it or not. And if you like it, then you will enjoy it and look anyway and do his own thoughts. I like it very much anyway well and gives me many new ideas. And hopefully you like it.

Actually I do not have to comment every picture, simply because either one likes this mixture or not. But if you like it, then surely you only want to look and get your own inspiration. And I so much hope you will like it, too.

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about the quality of an agency.

The word to which it now this is explained in 99% of all the briefings that you get from customers. It is the term that can judge us as private people, the products and services that we take every day to deliver. It brings the creative edge of despair, that they once again write about what they should. It is the buzzword in our industry.

It says: quality.

In a country like Germany, leaving this quality course to chance. Since the ISO standard is now ubiquitous in many areas.

quality seems to us to be perceived more easily identifiable when talking about screws for people. (Would you be so intense deal, then one set sure that there are as enormous quality differences).

But it wrong all those who think quality is an objectively measurable condition.

quality is a measure of individual perception and expectation of each customer. For the one is a Dacia 9999 € for good quality. For the other a scrap heap.

one has as a provider of products or services, understand first, that the quality of their own goods from the assessment of clients, one is an important step further.

Even as an agency.

define how customers the quality of an agency? Is there a greatest common denominator?

Is creativity the bar? The success of advertising? The willingness of the Service Agency?

What you put as head of the Focus?

With my creativity I do not award creativity, but I mean the absolute will to solve a task as creative and unusual that they will do the job. Regardless of how one views the personal taste, the internal political processes and the expectation of the customer.

concrete example: I take part in a pitch and present a concept of which I am sure that it meets the briefing 100%, but possibly not in accordance with the Taste of the customer (such as too provocative, too polarizing, too far away from the product, etc.). I increase the risk, not to get the job.

With the success of advertising, I think that one is doing anything to the customer's expectations (and often the expectations of market research) to use. This can mean, to develop concepts that do not meet their own creative ideal line.

concrete example: I take part in a pitch and I am sure that a testimonial campaign will test the design Marktforschuung cut very successful. So I choose this approach, although the campaign creatively not meet my expectations. But I want the job must have.

With my service I stand, that one is putting on an agency to respond to the specific characteristics of each customer. This can be delivered on time (no matter whether one is convinced of the work until then), always be kind (even if you get an unwarranted in the face) and this may be true, make all the internal political situation. Whoever is always taken into account, believes so secure the goodwill of the customer.

concrete example: A customer is uncertain and a decision can be developed for a briefing so many different alternatives, so it must not be set. He has all the options open to his boss (the CMA Strategy - Cover my as). Although leading the agency to frustration, inefficiencies and contradictions, the attempt is to provide customers what they want.

Many readers will think now, as an agency, I try to meet all three criteria.

The satisfaction of a customer can indeed exist and that he expects an agency to meet its expectations not just , but also, a positive surprise.

We are back to the core point. Each individual customer defines quality differently.

Whether I buy a car or hire an agency, as a customer was always a very personal expectations.

Agency for handlebars is to figure out not only these expectations, but they vote with their own quality philosophy.

are the key criteria: first

To accept that customers define quality and to find out what their individual requirements (permanent customer orientation).

second This quality to supply as that before his mirror image may still exist (authenticity).

Only those who provide creative than a quality with which he - and large - is self-satisfied, can remain over the long haul a serious talking to customers. Who

great luck and skill has that puts more emphasis on state 2 and can fulfill condition 1.

These findings are now certainly not science. But the beginning is a good opportunity to remind myself that one again.

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was the appetite for color

I usually leave in January is still a bit of winter decoration in the house. Mas Although all cleared away at Epiphany, but a few twigs and pine cones, snow and winter cottage children remain distributed or on the windowsills and shelves. But by the time rain and mild air, I can not see anything, I got the appetite for color and light, just for spring.



Usually in January, I still keep some winter decoration in my home. The tree and all the Christmas decoration is brought into the cellar again on Epiphany, but some fir-cones and-twigs, winter, children and candle houses are still on my window sills and shelves. But not this year, I am so much longing for bright colors, flowers and open windows already. Maybe that's simply because of the rain much during the last days, the rapidly melting snow and the air outside border.




Despite the tepid breeze, it is out there but sad and duster, and above all incredibly loud. It sounds as if a busy highway directly runs near our front door. However, no Scuttling cars and trucks, but the rushing water that flows down from the mountain, hundreds of sparkling rivers carve their way down the slopes of the valley and Anni the new sounds are very scary. Our small puddle in the garden, we like to call 'pond', has now spread to half the lawn and pats everywhere and it drips. This is all a bit scary, because all of the many water überflutet die Straßen und Dörfer unter uns, kleine Bäche sind zu Flüße geworden und die Feuerwehren sind im Dauereinsatz.



Outside it is still dark and gloomy, heavy rain clouds are always darkening the sky and it´s also terribly noisy. A noise which sounds as if a motorway is right in front of our garden, but it´s not the traffic which caused this loudness, it´s the water of hundreds of suddenly appeared and very lively brooks which now are running down to the valley. That´s a bit frightening, because this is so much water and so much twigs and stones they carry with them and this all will overflow the villages on the food of our hills.

The house, however, it is peaceful and quiet, this special quiet atmosphere in January often brings with it, as if the world actually still asleep. In the city there are already signs of spring primroses and others and I could not resist and I got home a little spring fever brought. For sure we get fresh snow again, it is again determined icy cold, but now for the first time I'd not think'd dream of flowers and bees and butterflies.

I wish you all a wonderful weekend, especially those who live down in the valleys and in river valleys and plains: it spends comfortably dry in houses, we hope that the Schlimmste bald überstanden ist.

Inside the house it is quiet and peaceful, that certain silence and slowly atmosphere of January which means the world is still asleep. Down in town there are already colourful primulas and other promising spring bulbs availabel and I couldn´t resist to buy some. Of course, there will be more snow this winter and of course we will have another couple of very cold days, but at the moment I don´t want to think of it, at the moment I want to dream a bit of flowers and bees and butterflys.

Have a lovely weekend, and especially the ones of you who live down in the valleys, may it be a comfortable weekend in 'dry' houses.

Hot Flash With Dizziness

eyes.

There are films that are simply outstanding well-designed and made. Best way to not show the strength of a product, without showing the product.

inside a class.



film "The Chase" for Intel. Agency: Venables Bell & Partners , San Francisco.

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The 12-month project

I write passionately lists. For all the things I'd like to do, I should make and which must be made. And if I'm this grad, then for one or two or more other plans yet, too. Thus my lists are always a mile long, difficult to achieve. They are often like huge mountains in front of me and cripple me so much that I often do not know where to start and therefore realize only in the rarest cases. I would rather write a new list.



I am completely obsessed with writing lists. I love to write them so much, long lists about all the things I would love to do, things I should do and then finally the things that really had to be done. My lists are long, much too long, and whenever I read them with so many items on them, they paralize me, it's seems that this hills are too high for me to climb, that I do not even know where to start . Sun I rarely make them come true, I better start to write down a new list.




Recently I was in a bookstore, and as such was a pretty big stack with the book "The Happiness Project. And of course I had to take it in hand and I browse. What I was absolutely fascinated by this book was not to find true happiness, but so simple yet ingenious division in 12 months. Each month the author has taken a different task in attack and thus found at the end of happiness.

Hoff at least I, since I bought it.



Just lately I was in a bookstore and there was a big pile of the book "The Happinezz Project. Of course, the pile was tempting and so I leafed through the book and found the most wonderful and brilliant idea in it. The author parted one year into months, and every month she made a certain project to become happy. (And I hope that she finally was, I had not bought the book.)



very inspired am I then went home and could not wait to finally rest my next completely new list to write. Why only was I myself have never been in such a simple solution! So all the things I've written that I like to do this year and wants to have done, and did they then distributed in each month. Remains are all pretty clear and above all my time, I employ a whole month with a specific project, while all especially 11 months, I did not have to worry about. Ingenious, right? Sun I can even unpopular things like all the cobwebs from the cellar windows, remove no more burden to April, while freu ich mich schon, daß ich im gleichen Monat ein neues Blumenbeet vor der Terrasse anlegen werde.



I was so excited that I nearly flyed back home to write my next list. With all the things I want to make, achieve and have to do this year. Then I devided it in 12 months and tadah, the lists per month are very short now, really managable. Why had I never before thought of such a simple but surely very effectful solution! Now I will have one full month to concentrate on a certain project and above all, full eleven months to forget it, to spend no single thought on it. So brilliant, such a touch of genious. Now even the most worst things like cleaning the windows in the cellar with all their hundred of cobwebs are not worrying me until April, and in the same month I will dig a new flower bed and this is so wonderful to looking forward.

So I then start the new year with the best plans and lists, this month is the first time birthday gifts to it. And anything else. I've rarely been so free me and yet so full of energy felt. I have the feeling these days I can make now all I've ever made, month after month. The new year starts really good. And I hope for you too!

I have started into the new year with best plans and lists, this month I will concentrate only on some birthday gifts. Nothing else. That's so very reliefing, I think I never before felt so liberated and at the same filled with energy. Now I have the feeling I could manage and finish everything I have ever written on one of my lists. Month by month. This was a very good start into the New Year for me and I hope and wish that yours was so, too!

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Communications 2011 - what's the point?

The social media can have an experienced person like me crazy. Again and again, new links to articles by high-ranking digital prophets who prophesy of advertising and advertising agencies for an early demise.

It's not about campaigns, it's about communication platforms for marketing and product ideas. It's no longer about the consumer to educate, but to integrate it and use it.

Yawn. Understood. Long.

I'm still not sure if the well respected professionals that preach the (mostly representatives of the digital guild), this formal Apoklaypse awaited only its core business even more want to give meaning.

Let us therefore make the annual start of a fundamental question: What is our job?

The point is to develop relevant messages for brands and in the right channels so as to transport the target groups that deal with it. The better the idea, the better works of this transport.

Then is it possible even that the target groups to spread the message in their networks further. And go into dialogue with the brand.

These "messages" can certainly be more frequent in the future market, marketing and product ideas or product present ideas - instead of just the blunt use of posters and advertisements.

But this is nothing new.

As the inventor of ideas and concepts we need to employ in the future, perhaps more than ever with how the audience really "true." We can no longer leave the media alone.

What message. In what place. At what time. And with the potential of cross-linking (some tasks "want" no networking, but only delivered). Who is there still differs between online and offline, has in fact a problem. I know but really no one who does not.

So I'm so with the intention of the new year, me of the digital and social media apocalyptists the communication not to be crazy.

The first thing I encountered this year in a prominent communication is the also a very simple poster, which reports on the current levels (on page 137).

Well, the good old poster.

With a strong idea, it also creates a dinosaur of the action taken or in various blogs and online forums.

As if we did not do this all by now.

fresh to the creating. I wish you good ideas.

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communications for a sanitary napkin from a small agency in Pakistan.

The creative mechanism is a good old: body of a current issue in a surprising way, a reference to a product and bring forth the idea out as soon as possible.

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The State of the Nation Happy New Year 2011

I am a passionate supporter of democracy, but I ask myself again, democracy does actually still with us? Our Chancellor has boasted of having everything under control, they really mean? I have the impression that she takes care of the big problems (of which perhaps we should sometimes let their fingers) but the problems of the masses left behind. She is excited by the momentary upswing in the industry to try to give the impression that she and her government have their fingers in the game. No, it's just the time when the global economy they have been inundated with their effects, this time for their benefit and our benefit. Sometimes it seems
from, as they would like to take control over Europe. But what about the problems from within the country? The nuclear industry made concessions, the industry will also pampered, but otherwise, for the citizen to show a very different world, especially for the Hartz IV recipients. He is the annoying appendage to the economic recovery. For him, the government has not even the five € ready in time, as would Mrs. von der Leyen like to fight for every cent, while the government is throwing out billions otherwise decided generously and quickly. We have a sense of mission. We are the do-gooders, we save the world. The noise the economic boom we optimistically proclaimed that bring unemployed back to work. First you throw them out because they are too old and at the same time you decide that the pension to 67 will set up and then the employee is suddenly not too old. What kind of a reality thinking. The economy is constantly streamline the process of releasing people, as they call it so elegant. It looks as if the stock of Hartz IV recipients enshrined for all time. They would then provide a fixed cost, such as waste disposal, because the employer while pursuing the goal of producing more unemployed. It contribute profits to defend with the situation on the world market. While the Chancellor praised the thriving economy, while at the same time, this, their engineers are constantly developing new ideas for machines that will tempt even more efficient work and the contractor in the future continue to free up even more workers. A crazy cycle.
And always will grow the number of unemployed, for sure there are people, for sure there are stories, for sure we should not lose sight of, but they disturb the general picture.
it less and less finishing work will be paying into the pension fund. Currently there are more people back into work, it nice to statistics, with hidden will work under what conditions these people, a € jobs, temporary work and low pay. The government controls blindly into a situation in the future pensioners live in poverty. She thinks no intention to change the system of financing the pension funds. It makes no effort to develop new ideas that will meet future requirements. We will be a prosperous country, which also has no other purpose than to manage the misery of its people. No I do not see any constructive perspectives. I see only one move before him. We constantly be kept in fear and terror, the industry is flourishing and rising costs, why? Because the government a false idea of the freedom of the economy. Because the government in this bizarre combination of CDU and FDP does not have the backbone to speak a word of power. It has been important tools in the hand. The railway, the nuclear industry, the energy industry. Over all it has no influence. The government is the balance of his hand slipped, the balance between the interests of its citizens, which would have to be very front and the free economy. And at the end of this government is, in my opinion morally no longer entitled to government. It works with a party that has been around for some time below the five-percent hurdle. Normally, the FDP would be under these circumstances never been able to govern with. And yet subject to the whisperings of schwächelden CDU party because they must respect the coalition agreement. Here's something not yet!
sees the moment it sad that no one can get them back onto, no one has seem the strength and resilience, and the parties again to lose long been the main target of the eye: they are there, elected by the people, the interests of the population to represent and to provide for their welfare. Instead, they tear each other apart in power struggles.
And then we have a constitution that binds to the President's hands. He could in an emergency be the man (of course only as a non-party) who speaks a word of power. But, he has not finally determined.
see the moment I have no reason to be proud of this democracy.