I keep getting emails from colleagues or friends who send me links to interesting campaigns.
So-called blog feed.
This service (which I appreciate very way) I got to know a phenomenon that occurs more frequently. It is the sudden disappearance of gold ideas (eg YouTube).
Such is the.
There seems to be more creative Radikalinskis who develop ideas and publish the data without asking for permission brand.
The first major debate on this issue began several years ago with a viral for the VW Polo, (motto: incredibly tough), in which a terrorist wanted to blow up in an inner city air. But the car stopped in the explosion.
Then I remember a scandal in Brazil, where a large agency for the WWF launched a campaign without informing the organization (which only learned about it when it rained the first Awards). Results: The agency withdrew the work.
And recently I got from an American Colleague a link for a spot of brand Sprite (see below) sent in which he said shocked me whether the (real disk) Spot was run in Germany.
The explanation was that a young director, had realized the work without permission of the trademark with the claim that the contract would have been to Germany. Objective was to bring himself into the conversation.
fake viral for Sprite. A very crude number. Anyone who really wants to do this spot is that here.
The misconception automatically with gold medals PR, attention and generate job inquiries led to ever more creative to such nonsense - without permission of the mark. This does not make
creative communication for the brand, but against it. What is anything but worthy of gold.
Such works harm brands and they should start thinking about more rigorous steps as press denials to contain the development. Kommunukations fakes like the product should be dealt with fakes. It takes legal action against them.
However, I would bescheiben at the end this idea, the reason of contribution. It has gold class and it would be interesting to know why her back was drawn.
The brilliantly simple idea was for a security company in Chile. The makers have pushed through in a house flat cardboard on the floor under the door slots. Inside, these boxes are then folded into a cube (sort of three-dimensional pop-ups). Did the owner of the apartment home, he stumbled on this die.
message on it: So easy to get into her apartment. Protect yourself with XYZ before.
Clearly, the basic layout of the idea of the character is "fake". But when you find a security company that agrees to this campaign and if they then planned to carry out several blocks, it is a beautiful and quite relevant action. One that offers little money for Impact.
Bingo.
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