The merging of online and offline creation has reached its peak.
in Germany.
What was foreseen long ago, is now reality. Managers lead their departments back together, because you can let the two media in the development of ideas and campaigns no longer separated from each other.
As an agency-chief is one busy to put the technical complexity of digital media in expert hands.
No matter who you talk to all in this country looking for this one: Creative Technologist.
This is the position - naively put it - between the programmers and designers.
A person who comes from computer technology and has a creative sense for campaigns and concepts. A person who is the "spinning" the creatives not the same as "impossible" abwiegelt (such as programmers like to do it), but says the programmers can go as is.
A man also who is always on the ball with the latest technological Developments, and feeds the creative people.
a hybrid, then, how to say these days to half-breeds like. A "best-of-both-worlds" type.
Irrespective of the digital luminaries I speak, I guess all of that person. The joke here is
: no one knows.
And if so, then it is as if spoken by a myth. More could one find an information architect.
But even they are rare.
So, who still is considering what job he wants to learn perspective, who should not even study computer science and then go to commercial.
now but we would have experienced a technical Project Manager helped. I have been told that there should also be some who can fill this hybrid function quite well:
mareike_boddin@leagasdelaney.de
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