Kappa Interest Letter

Tender aberration.

The advertisement of the purple cow iconography without a doubt. The key visual is so catchy that you almost never see even executed if they met one. Understandable, considering that the marketers had just changed the perception of fundamental in our country.

you have to no less than the estimated Crispin Porter & Bogusky colleagues selected.

The result is now visible on the website of Milka .

me for a prime example of how difficult it can be for an agency to take a nerve when, in the relevant market is not personally at home.

With key messages in a different language you have to really research a lot and give very big trouble if you want to develop a claim that sounds not only in English promising.

The new piece of work for the famous cow of the world the idea is probably that The Germans are not nice to each other. A muffle term and unfriendly people.

a stereotype that they are abroad often had to listen even earlier. Since the 2006 World Cup but it is not met me.

Building on this stereotype, the designers came up with the idea that the purple cow is to persuade the Germans to finally be nicer to each other.

What in the English claim resulted: sweet

Dare to be.

Now you can translate this sentence bad "to you, be sweet sorrow" with.

So had some poor Textersau in an associated agency or one of the translation agencies make the most of it.

Results: wedding up to be tender.

Now this is really a top-heavy and cumbersome statement, which is anyway the patch charm of the film the last bit.

I know the problems of translation of great ideas and thoughts from English very well. We often have very intensive discussions with our British colleagues.

you do not understand sometimes, that certain words in another language, just have a different meaning and distort the meaning.

the arrogance, the world language to be powerful, can then often be fatal in such projects.

Or you have ignored that the German customers the word "tender" for the brand is so important that it must be present at the embassy.

would otherwise not "sweet" yes "delicate"

become Anyway, the movie does not hurt. But he was certainly designed with the intention to do more than that