Afterwards, everything looks so simple. But it's a pretty difficult way to conduct such a project to fame. For if one opens himself to the path, no one knows whether he will ever be successful.
Our campaign "Stop talking. Start planting " is the example of how an idea much passion, perseverance and some two years needed to attain international fame.
As an already the feeling crept over, the campaign does not come from the quark, it suddenly exploded. No one can explain exactly why. For the idea itself was already a year previously been published. Presumably there were many strands, which we had started in parallel, at once to bear.
Our commitment to Plant-for-the-Planet did not start out of the usually assumed motivation to win medals. It was started because my partner Hermann Waterkamp about 5 years ago a certain Frithjof Finkbeiner and its got crazy about (in the truest sense of the word) initiative.
a man who once sold his company to a more meaningful activity to prescribe than to rake in money. With its Global Marshall Plan Foundation he wanted to create a more just world economic order.
A world in balance.
It is about an improved global structural framework, sustainable development, poverty eradication, environmental protection, justice and consequently a new world economic miracle.
What sounds complicated and complex, was also to communicate difficult and complex. Especially if no budget is available.
But combined with the undiminished enthusiasm of the necessary penetrance, put the Frithjof for his project on the day, kept us in line. This remarkable entrepreneurship had to be Just support.
By chance Frithjof on Plant-for-the-planet has been carefully.
on the brilliantly simple idea to plant as many trees to counteract the CO2 emissions contrary.
and Frithjof had an extra key experience.
He was with politicians and business leaders about his "World in Balance" concern talk and talk, but he found little attention.
presented "Planting Trees" One simple message like, however, of children, a lot has been paid attention. Whether out of politeness, of empathy or emotion?
matter, Frithjof saw his chance with PFTP more results create a better world order than to his Global Marshall Plan Foundation.
ado, he asked a child he believed most likely and quickest to convince them of his concerns. He asked his son Felix.
Their goal: to plant one million trees in one year and found in every country in the world at least a children's ambassador for this project.
Felix was fun (no wonder, with the genes). And the job is done fantastsich. With all the "prices" that are rewarded for it - but also need to pay.
from our campaign idea, "Stop Talking. Start Planting "with the simple bold hand-before-the-mouth-hold-symbolism has now become a campaign, on 2 February from Felix to the United Nations was submitted.
I believe that the success of this message is due to the fatigue of many people, they have developed over the hooey of politicians.
It is not often in the lives of creative people, that such an idea creates a media interest. However, it is mainly driven by its initiators. By Frithof and Felix. The million trees are planted long ago.
means your next destination: Trillion Trees.
The campaign, developed and launched with no budget has now reached a media volume, which for us is even unimaginable.
to help a project on awareness, which can lead to a better world, is a satisfaction that will exceed any creative medal. The sight of the bottom of the video can make a creative really happy for a few moments
job done!
If the knowledge for those who are also welcome to such an idea or want to use such a project that you can predict the success very difficult. Even if we do so-called communications experts always as we know it: the uncertainty accompanied up incessantly. And the longer fails to the success, the harder is the follow through.
Who wants to bring an idea to world fame and committed to pro bono for such a task that needs a lot of patience and dedication.
Both, however, is easier if one believes themselves to the cause.
already planted a tree?
0 comments:
Post a Comment