Difference Between Pffs And Ppo

Communications 2011 - what's the point?

The social media can have an experienced person like me crazy. Again and again, new links to articles by high-ranking digital prophets who prophesy of advertising and advertising agencies for an early demise.

It's not about campaigns, it's about communication platforms for marketing and product ideas. It's no longer about the consumer to educate, but to integrate it and use it.

Yawn. Understood. Long.

I'm still not sure if the well respected professionals that preach the (mostly representatives of the digital guild), this formal Apoklaypse awaited only its core business even more want to give meaning.

Let us therefore make the annual start of a fundamental question: What is our job?

The point is to develop relevant messages for brands and in the right channels so as to transport the target groups that deal with it. The better the idea, the better works of this transport.

Then is it possible even that the target groups to spread the message in their networks further. And go into dialogue with the brand.

These "messages" can certainly be more frequent in the future market, marketing and product ideas or product present ideas - instead of just the blunt use of posters and advertisements.

But this is nothing new.

As the inventor of ideas and concepts we need to employ in the future, perhaps more than ever with how the audience really "true." We can no longer leave the media alone.

What message. In what place. At what time. And with the potential of cross-linking (some tasks "want" no networking, but only delivered). Who is there still differs between online and offline, has in fact a problem. I know but really no one who does not.

So I'm so with the intention of the new year, me of the digital and social media apocalyptists the communication not to be crazy.

The first thing I encountered this year in a prominent communication is the also a very simple poster, which reports on the current levels (on page 137).

Well, the good old poster.

With a strong idea, it also creates a dinosaur of the action taken or in various blogs and online forums.

As if we did not do this all by now.

fresh to the creating. I wish you good ideas.

Wikileaks. Butterfly does not.

communications for a sanitary napkin from a small agency in Pakistan.

The creative mechanism is a good old: body of a current issue in a surprising way, a reference to a product and bring forth the idea out as soon as possible.