Chinese Rifle Scope Blog

Beer on the art of simplicity.

The strategy is clear. The target group is clear. The message is clear. The style is clear.

so simple can be a strong spot. And yet so enchantingly attractive.

In the era of total creative technologisation this work seems almost old-fashioned genius.


possible good, that in the nachgeholfen Slow Motions on the computer was. But then with imperceptible subtlety.

I like.

Cheers.



Spot "Slow Mo" Melbourne for Carlton Draught of Clemenger BBDO.