question 1,000 people for their views on matters of taste, and you'll get 1,000 different answers. It was said earlier.
today, read: Do not ask 1000 people their opinion, and you'll still get 1,000 different answers. The social media do it for you.
There must be only one person who has the interest to bring a corresponding number of people on the viral barricades, and your steadfastness as a brand is put to the test.
If a great brand decides to greater - especially taste - to make changes to their product, they can expect to put a movement in motion. In most cases, a critical one.
The fashion company GAP has experienced recently have (see below).
learns from this one that should prepare a superior brand even before publication of the adverse reactions and how to behave. Amend
A logo for many millions of euros and to buckle after a few days digital headwind, shows not a particularly good communication performance.
Either I believe as an artist to a change think of the storm and show backbone. Then I will in the short term, perhaps a few old customers have less, but in the long run many more new.
Or I try to include a representative masses in the change process so that I can expect that it also like the rest of the clientele.
Then I could look but another problem in the eye, which many customers face today: a smoothly sucked market research solution that hurts but no, but nothing moved.
should
In this context, the mark concerned representatives also once again the phenomenon of "negative attractive" call in their heads: If man a
see change well, they sit down much less often, to leave a comment or a mail as if they find something bad.
Good will usually go without comment, like the evil will of their own frustration reacted publicity.
Just because a few professional worriers find something bad to say, that certainly does not mean that the majority of breast feeding are therefore dissatisfied.
In this context, would be interested to know how many citizens actually for Stuttgart (!) The project (we can do. Except station).
Drastic changes have to sit out.
If you believe in it.
mass demonstration on Facebook led to success.
The new logo (left) was pulled back.
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