This week is a something of an international creative elite by Hamburg. Prepared by an already evident from the fact of injury bordering barrage of newsletters, I was also not on Eurobest Competition over.
But why Hamburg? Where else but it gives an even more creative flair European metropolis (London, Paris, Barcelona, Amsterdam)?
I have to admit that the competition on my list of priority Eurobest near the bottom ranks. Shortly before the Insignificance. Like the previous ranking rating score of the competition shows. The Eurobest
is - or rather should - purely European edition of the Cannes Festival and will be of the same organizers (a company called IAF - International Advertising Festival) put on the legs. Partner of the IAF in Germany, the media group Weischer .
Presumably it was precisely this reason, namely the lack of importance of the competition that it has asked the organizers how creative cuddly cat can be transformed back into an attractive circus act.
The innocent creative thinking in competitions not necessarily related to business Page. The makers already. Thus, a Cannes Festival would be a really lukrativies business for the organizers to stay in which a few million left.
If one wants to fly its B-range, in this case, the Eurobest, again to the brilliant win, one simply starts in the market with an event, sit in the most "customers".
We do not recommend long to identify ourselves with our world's largest creative award-production industry as a cash strong clientele of IAF / Weischer.
This is of course our creative vanity coupled with the thirst for the taste of the wide wide world of advertising creative, the Hamburg Festival honors a grateful pavement.
The yield was German agencies this week as well as huge (about 50 Eurobest).
particularly the German DDB has every other time again that they do well in the creative awards - and thus also in win creative awards is.
Why the world needs in addition to the Cannes Advertising Festival Eurobest also a festival can only be answered by the organizers clearly:
as it serves the same works submitted again.
0 comments:
Post a Comment